SEO Basic Guideline
In the past 18 months, SEO have dramatically change its algorithm and sift a lot of ways people do SEO online.
Basically, we need to focus on Anchor Text, Relevancy, and Google Authorship.
Anchor Test Optimization should be down around to 10%, do not over doing the anchor link to your main keyword you wish to rank for.
Relevancy, not only Google will able to determine the site categorization but which links you are linking sites to. Therefore, not only your content, domain name, header will determine what your blog is about; but also what kind of backlink you are getting from is relevant to your blog or not.
Google Authorship determine who wrote the article, what other articles they wrote and how those articles received by their readers, more importantly, that author is an expert in the niche and the Google Plus Circles become important too..
SEO Basic Guideline : On Page SEO
Do Not Over Optimize Your Keyword and Details On Page SEO requirement.
On page SEO is not as important as before, the quality of content and keyword density is not as important now. On Page SEO such as having Bold, Underline, Italic, Header 1, Header 2, Header 3, main word every where and least 500 words ..etcThese are not necessary as important as before, so do not get nervous that you need to have minimum 500 words plus with over optimized keyword in your post.
The basic On page SEO is necessary for you to optimize your page and post, but it will not determine your high ranking.
Do Not Over Optimize Your Keyword and Details On Page SEO Requirement.
Picture and video in the post and page are important. The purpose of having video and pictures on your page is to have quality content that people stay, retention time is important for your PR ranking.
Do Not Place Too Many Ads
There is penalty for allowing too many ads in your website. The key is to provide your reader good experience, not influence people by too much ads.
SEO Basic guide from above is to show you how you can start thinking of your website before knowing what is useful and prevent wasting any efforts on your SEO works.
See More information at my personal blog posts.